ERLANDCREATIVE delivers fresh marketing in the cannabis and CBD space. Our seasoned team of creatives and marketers from global fashion, lifestyle and cannabis brands bring our passion for the industry to create the next generation of cannabis.
We create smart brands that are more than just a mark for your business – but inspire a lifestyle and meaningful connection with consumers. Through innovative creative and storytelling we transform businesses to grow and thrive.
As the cannabis and hemp CBD market continue to become more saturated and competitive, generating awareness is what will drive your brand forward. We build a multi-tiered communications strategy to generate the right press to the consumer and trade to make you a leader in the industry.
Through elevated design and production techniques, we communicate your message by creating distinctive eye-catching product design and packaging that will stand out on the shelf and make the customers come back for more.
We create fully integrated digital content and eCommerce that is not only engaging but enhances the user experience to showcase your product and drive conversion.
The online experience now demands original video content as a part of the mix. Our team of cutting edge videographers will create a dynamic visual experience generating user engagement.
With our 20 plus years building global retail brands, we partner with you to build a fully integrated retail experience that is unique and an extension of your brand story. Whether you are creating a specialty boutique or shop in shop, our expertise will generate and retain loyal customers.
PARTNERSHIPS AND ACTIVATIONS
Finding the right partners is our specialty. We build strategic partnerships that drive awareness and revenue while creating a lifestyle experience and connection to your brand.
Cynthia is a seasoned marketing, communications and retail executive, creating the big ideas that drive revenue for global brands including American Apparel, C&C California, E! Entertainment and Donna Karen Beauty. As SVP of marketing at American Apparel, she led the marketing team for 130 retail stores, communications strategy, partnerships, eCommerce and social media driving awareness and growth in nineteen countries. She has taken her passion and expertise in retail and brand marketing and has now translated this in the cannabis and hemp CBD space, heading up ERLANDCREATIVE, driving customer acquisition and sales for leading California cannabis and hemp CBD brands.
Gary is a Los Angeles based art director who specializes in multi-channel projects including brand identity, advertising, packaging, e-commerce and retail design for apparel and beauty companies for over a decade. He has experience working for a broad range of brands including American Apparel, Joe Fresh and Paul Mitchell.
Shaun is a Digital, SEO and Data Analytics guru. He brings 20 years experience working with global brands from ABS to Yakult. Whether creating the optimal e-commerce site, generating mega SEO, or analyzing the data that drives customers to site, Shaun is a perfect balance of creativity meets computer geek. In his free time Shaun is composing music on the beach, playing his drums for fans or cooking up a cannabis feast. Shaun is savvy to the latest in technology and driving traffic and analyzing the details. Shaun is also a Virtual Reality pioneer, having produced the first-ever VR album for the Oculus Rift.