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ERLANDCREATIVE delivers stand-out marketing strategy in the cannabis space. Our team of seasoned creatives bring our passion for branding to retail and digital marketing, packaging, partnerships and communications. Your brand is your biggest asset. We create your unique story that will resonate with consumers and drive brand loyalty with a lasting emotional connection.




Brand Development

We create smart brands that are more than just a mark for your business – but inspire a lifestyle and connection with consumers.  Through the power of innovative creative and storytelling we transform businesses to grow and thrive in a competitive market.



Retail Experience

Your typical weed shop is no longer good enough. We partner with you to build a fully integrated retail experience that is an extension of your brand story – more like your favorite boutique that will create a connection and gain loyal customers.




Through elevated design and production techniques, we communicate the message by creating distinctive eye-catching product design and packaging that will stand out on the shelf and make the customer come back for more.



Website Creation

We create fully integrated digital content that is visually pleasing, enhances the user experience that showcases your story and product.



Partnerships and Events

Finding the right partners is our specialty. We build strategic partnerships that drive awareness and revenue while creating a lifestyle experience and connection to your brand.



Video Content

The online experience now demands that original video content is a part of the mix. Our team of talented videographers will create a dynamic visual experience generating greater following and user engagement.



Communications Strategy

As the cannabis market becomes more saturated and competitive, generating awareness and standing apart from the completion is essential.  We build a communications strategy to message to the consumer the unique qualities and experience that your brand delivers.





Cynthia Erland

Cynthia is a Branding, Retail Marketing and Creative wonder girl, creating the big ideas that get the word out for millennial brands including American Apparel, C&C California and E! Entertainment. As SVP marketing at American Apparel, she oversaw creative for 130 retail stores, e-commerce, partnerships, public relations and social media driving awareness and growth in nineteen countries.  She has taken her passion and expertise in retail and product marketing and is now translating this in the cannabis space, heading up ErlandCreative. 


Gary au

Gary is a Los Angeles based art director who specializes in multi-channel projects including brand identity, advertising, packaging, e-commerce and retail design for apparel and beauty companies for over a decade. He has experience working for a broad range of brands including American Apparel, Reformation, and Paul Mitchell.


Shaun OSter

Shaun is a Digital, SEO and Data Analytics guru. He brings 20 years experience working with global brands from ABS to Yakult. Whether creating the optimal e-commerce site, generating mega SEO, or analyzing the data that drives customers to site, Shaun is a perfect balance of creativity meets computer geek. In his free time Shaun is composing music on the beach, playing his drums for fans or cooking up a cannabis feast. Shaun is savvy to the latest in technology and driving traffic and analyzing the details. Shaun is also a Virtual Reality pioneer, having produced the first-ever VR album for the Oculus Rift.



1702 Lyndon Street
Pasadena, CA 91030

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